Concept app for better salon experience and treatment
Kapsel is a concept for a platform that helps customers to find better salons, and for salons to reach more customers.
Customers can look for salons, and they offer discounts to customers. The platform would also keep track of the different haircuts the customers had, such that hairstylists can provide adequate service based on customer’s tastes and hair characteristics.
Salons can put discounts onto the platform to promote themselves and let more customers know their services.
The medium for the platform is a phone app for customers and a tablet app for salons.
According to my research, most people find giving feedback face to face awkward. Reviews help customers provide feedback to stylists without facing an awkward social situation.
My research found people enjoy the hairstyling experience more if their treatments are tailored. Treatment Log let stylists tailor their treatments for each customer.
An average person in Hong Kong chooses their hair salon based mainly on locality. They might miss out on treatments they would be interested in, because they are not mentioned in online discussions or recommendations. Customers can discover salons by location or by rankings, to help them find a salon.
People generally choose salons close to their local area. However, they would go to one further away if the salon offers them discounts. Discounts let salons find new clients and help customers save money.