Kapsel is a concept for a platform that helps customers to find better salons, and for salons to reach more customers.

Customers can look for salons, and they offer discounts to customers. The platform would also keep track of the different haircuts the customers had, such that hairstylists can provide adequate service based on customer’s tastes and hair characteristics.

Salons can put discounts onto the platform to promote themselves and let more customers know their services.

The medium for the platform is a phone app for customers and a tablet app for salons.

Reviews

According to my research, most people find giving feedback face to face awkward. Reviews help customers provide feedback to stylists without facing an awkward social situation.

The salon can see and reply to reviews by previous customers.
The salon can see and reply to reviews by previous customers.

Treatment Log

My research found people enjoy the hairstyling experience more if their treatments are tailored. Treatment Log let stylists tailor their treatments for each customer.

The stylist can see the incoming customer's treatment history, as well as the user.
The stylist can see the incoming customer's treatment history, as well as the user.
When the customer leaves, the stylist fill in the treatment details for logkeeping.
When the customer leaves, the stylist fill in the treatment details for logkeeping.

Salon Listings

An average person in Hong Kong chooses their hair salon based mainly on locality. They might miss out on treatments they would be interested in, because they are not mentioned in online discussions or recommendations. Customers can discover salons by location or by rankings, to help them find a salon.

Discounts

People generally choose salons close to their local area. However, they would go to one further away if the salon offers them discounts. Discounts let salons find new clients and help customers save money.

The salon can issue discounts, and users can save them for use later.
The salon can issue discounts, and users can save them for use later.
There are multiple types of discount salons can issue.
There are multiple types of discount salons can issue.