The Hidden Logic
Website adaptation of the book
In this project, my group adapted Mark Buchanan’s book, The Social Atom, to a website, a board game and gave the book a new cover.
I was in charge of the website’s visual effects, its design, and development. It included pages previewing the content of the book, illustrated by not only text but some animated effects.
The new identity we designed revolves around the social atoms and the hiddenness of the logic behind them. The Taiwanese version of the book’s name translates to The Hidden Logic. The website has a visual effect where random particles’ colours change when moused over — thus revealing the book title that was puzzled together by these particles all along.